Business overview
TrustScore Analysis
Our preliminary analysis has revealed key insights about SMOKE & MIRRORS's performance and market presence. Here's a summary of our findings:
Terms explained: Claimed, Certificate of Verified Business Entity, and Verified.
Strengths Identified
- Has been operational for several years
- Has a employer brand presence on career platforms
- Official business profile found on major search engines
Areas of Concern
How your TrustScore is determined
This profile is compiled from publicly available data sources. TrustScore is a data-aggregation metric — not a legal determination or recommendation. A score below 50 does not indicate fraudulent conduct.
Profile data last updated: 22 Mar 2026. See scam.sg/terminology for definitions.
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Corporate Information
UEN
53307821X
Status
Live
Entity type
Sole Proprietorship/ Partnership
Company type
—
ACRA registration
04 Jun 2015
UEN issue date
04 Jun 2015
No. of officers
2
Annual return date
—
Contact
Social media
We are permanently closed. Singapore’s Destination Rooftop Cocktail Bar | Ranked #60 on #Asias50BestBars 2022 | Featured…
No bio yet
Nestled atop the National Gallery Singapore, Smoke & Mirrors offers an enchanting escape with its breathtaking panoramic…
Business activity
Primary
Pubs
SSIC: 56130
Secondary
PUBS (INCLUDING BARS)
Certifications & Endorsements
Recognised certifications and endorsements issued by independent certifying bodies.
No certificates yet
Certificates will appear here once they are available.
Certifications displayed here are issued by independent certifying bodies and recognised by Scam.SG. Scam.SG does not issue these certifications. For verification, contact the issuing body directly. Scam.SG is an appointed agency of Data Bureau (Singapore). Certificates of Verified Business Entity are issued by Data Bureau (Singapore) independently.
Profile Activity for SMOKE & MIRRORS
Analytics and engagement metrics from recent Scam.SG visitor traffic patterns and profile interactions over the past 14 days.
Steady
Comparable to other Pubs companies
Public Preview of SMOKE & MIRRORS
This is only a preview of the TrustScore results for SMOKE & MIRRORS, showcasing a few facets of its business that we have analysed.
Evolving Stage
A brand in its evolving stage is one that is actively growing, refining, and expanding its market presence. They have gained certain traction in establishing foothold in chosen markets. These brands have defined their core identity, mission, and values and is continuously working to scale their operations, reach new audiences and adapt to changing market dynamics. They are in the process of continuous improvement and innovation, and focusing on customers engagement and feedback.
SMOKE & MIRRORS has maintained an active business registration in Singapore for more than seven years, demonstrating a solid track record of operations. The company has a small but defined management team of registered officers. The company's registration details, including its business address and identifying information, are fully documented and verifiable through official records.
SMOKE & MIRRORS does not currently have descriptive content across its assessed social media profiles.
With more than a decade of operation, SMOKE & MIRRORS has built a history that reflects sustained business activity and long-term commitment to its industry. Customer reviews and ratings for the company are available and indicate a moderate level of public engagement and recognition. Overall, the company's reputation signals are moderate, with room to grow its public profile.
SMOKE & MIRRORS has a limited but present digital footprint, with some activity recorded across online platforms. No active social media engagement was recorded for this company across the platforms assessed. Its digital presence, while not extensive, indicates some level of ongoing customer engagement.
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TrustScore Last Scanned:
22 Mar 2026SMOKE & MIRRORS Job Openings
Explore available job positions and career opportunities currently offered by SMOKE & MIRRORS.
No Job Openings Available
SMOKE & MIRRORSdoesn't have any active job listings at the moment. Check back later for new opportunities.
Related Business Entities to SMOKE & MIRRORS
Explore Singapore-registered businesses that share similar characteristics with SMOKE & MIRRORS, including companies with related names, operating in the same industry sectors, or located in nearby geographical areas.
Similar Business Names
Companies with names similar to SMOKE & MIRRORS
Nearby Businesses
Businesses located in ST. ANDREW'S ROAD, Singapore 178957
Similar Principal Activity
Companies with the same primary SSIC code: 56130
Frequently Asked Questions About SMOKE & MIRRORS
Common questions and answers to help you learn more about SMOKE & MIRRORS
SMOKE & MIRRORS has been in operation for 11 years since its incorporation in 4 June 2015 based on ACRA registration date. The business is registered with ACRA (Accounting and Corporate Regulatory Authority) under UEN 53307821X.
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