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Scam.SG Research Note

Who Scammers Target in Singapore: What the 2026 Data Shows

A demographic risk profile of Singapore’s scam landscape  ·  H1 2025 vs H1 2026

Elderly avg. loss: S$42,347 (+25.8% YoY)H1 2026 vs H1 2025 comparisonSourced from SPF public-agency data

Segment 1: Overview

Key finding

Elderly victims aged 65 and above accounted for 14.4% of scam victims in H1 2026, down from 15.0% in H1 2025, but recorded the highest average loss at S$42,347 per victim. Government officials’ impersonation scams shifted towards elderly victims, while e-commerce scams remained concentrated among younger age groups.

SourceSPF Mid-Year Scam and Cybercrime Brief 2025 & 2026

The age profile also changes depending on the type of scam. In H1 2026, government officials’ impersonation scams had the highest share of elderly victims aged 65 and above, at 40.8%, compared with 34.8% of victims aged 50 to 64 in H1 2025. E-commerce scams showed a different pattern, with younger victims making up a substantial share: 45.6% of youths and 36.1% of young adults fell prey to them.

Segment 2: Full Age-Band Scam Profile

How each age group is targeted

Before zooming in on the elderly, here is how every age group compares: their share of victims, their average loss, and their top scam type and contact channels, in H1 2025 and H1 2026.

SPF Scam Telemetry Briefing|Comparative Analysis: H1 2025 vs H1 2026
DOC REF: SPF-SCAM-H1-2026-SEG2
Victim distribution across demographic cohorts (H1 2026)Total Monitored Cohorts: 100%
Youths: 6.6%Young Adults: 21.8%Adults: 36%Young Seniors: 21.1%Elderly: 14.4%
1

Youths

(0–19)

Cohort 01
Share of victims6.6%

Average loss

S$2,336-50.6% YoY

Top scam type

E-commerce45.6%
Contacted via:Messaging platformsOnline shopping
2

Young Adults

(20–29)

Cohort 02
Share of victims21.8%

Average loss

S$7,498-12.2% YoY

Top scam type

E-commerce36.1%
Contacted via:Messaging platformsSocial media
3

Adults

(30–49)

Highest Volume
Share of victims36%

Average loss

S$17,000-23.9% YoY

Top scam type

E-commerce27%
Contacted via:Social mediaMessaging platforms
4

Young Seniors

(50–64)

Cohort 04
Share of victims21.1%

Average loss

S$32,879+11.7% YoY

Top scam type

Phishing20.9%
Contacted via:Social mediaPhone calls
5

Elderly (65+)

Critical Severity Focus Cohort

Highest average loss across all demographics
Share of victims14.4% (-0.6pp)

Smallest share of victims, but disproportionately drains total monetary losses.

Average loss

YoY Escalation
S$42,347+25.8% YoY

vs. Youths cohort average loss: 18.1x higher

Top scam type

Government officials impersonation

Victim concentration (23%)

Contacted via:Messaging platformsSocial mediaPhone calls

Key analytical takeaway

The elderly lose more per case than any other age group, in both halves, even though they make up the smallest share of victims. The rest of this note focuses on why: which scam type targets them, how it works, and what has changed.

Source: SPF Mid-Year Scam and Cybercrime Brief 2025, para. 18; SPF Mid-Year Scam and Cybercrime Brief 2026, Annex E

Segment 3: Age, Scam Type & Channel

Top 3 combination of Scam type, Age and Channel

Each combination below pairs a scam type with its dominant victim age band and leading contact channel, for the three scam types this note tracks across both halves.

Baseline window

H1 2025: Top combinations

Prior Half

# Rank • Type • Dominant age band • Channels

1

Government officials impersonation

Rank #1
Dominant band: 50–6434.8% of victims
Contacted via:Phone callsWhatsApp
2

E-commerce

Rank #2
Dominant band: 30–4943.6% of victims
Contacted via:CarousellFacebook
3

Not separately profiled in the H1 2025 release

Reporting periodCurrent

H1 2026: Top 3

Latest Assessment

# Rank • Type • Dominant age band • Channels

1

Government officials impersonation

Aged up: 50–64 → 65+
Dominant band: 65+40.8% of victims
Contacted via:Phone callsWhatsApp
2

E-commerce

Steady at #2
Dominant band: 30–4941.3% of victims
Contacted via:CarousellTelegram
3

Social media impersonation

New Entrant in Top 3
Dominant band: 50–6435.5% of victims
Contacted via:WhatsAppFacebook

Key shift observed

  • Government impersonation remained the most commonly recorded scam type, but its target age group shifted from those aged 50–64 (young seniors) in H1 2025 to those aged 65 and above (elderly) in H1 2026.
  • E-commerce scams held their place at second most common scam type and continued to target the same age group of 30–49 (adults). However, its secondary channel shifted from Facebook to Telegram, in line with Telegram’s increasing use as a communication platform.
  • Social media impersonation emerged among the top three scam types for the first time in H1 2026, with victims skewed toward those aged 50–64. WhatsApp and Facebook were the main channels used for this type of scam.

SourceSPF Mid-Year Scam and Cybercrime Brief 2025, Annex C & D; SPF Mid-Year Scam and Cybercrime Brief 2026, Annex B & C (397 H1 2025 social media impersonation cases per the 2026 brief’s retrospective count)

Segment 4: Volume vs. Severity

Fewer elderly victims, but bigger losses

Elderly people accounted for 14.4% of scam victims in H1 2026, a smaller share than other age groups, yet recorded the highest average loss when scammed.

Elderly avg. loss per victim

Elderly (65+) victims

+25.8% YoY

S$42,347

Up from S$33,672 in H1 2025

Times more than the typical case31.4x
Very high lossesHigher risk

Overall median loss per case

All victims, all scam types

−10.0% YoY

S$1,350

Down from S$1,500 in H1 2025

Baseline1.0x
Smaller, lower-value scams than the elderly faceFalling overall

Moving in opposite directions

Elderly losses are going up while the typical loss is going down

Elderly avg. +25.8% Median base −10.0%

Why the gap is growing

The elderly’s average loss per case rose 25.8% year-on-year, while the overall median fell roughly 10%, pulled down by broad declines in high-volume, low-value scam types such as e-commerce and fake-friend-call scams.

Fake-friend-call collapse1,053 → 353 cases

Their main scam type

Government-officials impersonation, the scam type elderly victims fall for most, is one of the costliest scam types in Singapore, almost as costly as investment scams, the single most expensive type.

Gov-officials impersonation

~S$66,643

Investment scams (highest)

~S$75,267

Vs. overall median~49x

How the scam works

Victims of this scam type usually get a long, personal phone call, not a single rushed transaction. Scammers build trust over time instead of pushing for a quick decision.

Government officials will never ask for transfers, banking log-in details, or call you via a messaging app.

SourceSPF Mid-Year Scam and Cybercrime Brief 2025 (paras. 6, 18e); SPF Mid-Year Scam and Cybercrime Brief 2026 (paras. 7, 17). See Methodology for a figure discrepancy between the two briefs’ own year-on-year comparisons.

Segment 5: What’s Driving the Pattern

Why is this happening?

These are likely explanations based on the data below, though none has been officially confirmed yet.

Victims transfer the money themselves, at every age

80.8% of all reported scams in H1 2026 involved victims transferring funds themselves (up from 78.8%). This means scammers are talking victims into paying, not hacking into their accounts. A long phone call from a fake "police officer" persuades a 68-year-old differently than a rushed Carousell deposit persuades a 35-year-old.

Phone calls are used less overall, but persists against the elderly

Phone-based scam cases nearly halved, from 3,204 in H1 2025 to about 1,631 in H1 2026, yet phone calls remain the top channel where scammers reach victims for government-officials-impersonation scams specifically.

New rules are already targeting these exact scams

The Protection from Scams Act (1 July 2025) lets banks restrict a suspected victim’s transactions, PayNow’s nickname feature was discontinued (6 June 2026) to curb impersonation, and GovTech’s Singpass passkey rollout (1 July 2026) targets phishing-driven account takeover. Whether these show up in H2 2026 data is the natural follow-up for a subsequent edition.

SourceSPF Mid-Year Scam and Cybercrime Brief 2025 & 2026; MHA/GovTech public regulatory announcements

Segment 6: Segment-Specific Recommendations

What each group should watch for

Most at Risk

Elderly (65+) and their families

SEG-01

Primary exposure

Government-officials impersonation via phone/WhatsApp handoff calls

Recommended action

Family members should know the two-stage script (bank/telco caller → transfer to "government officer");

Remember this: Real government agencies and banks never ask for transfers to a "safety account" or demand cash/valuables handover.

Phone & MessagingUrgency: Critical

Online Shopping Risk

Adults 30–49

SEG-02

Primary exposure

E-commerce pre-order scams on Carousell/Telegram

Recommended action

Verify seller history and avoid full upfront payment on pre-order or collectible listings with delivery dates months out.

✓Verify seller history✕Avoid full upfront payment
Carousell · TelegramRisk: Pre-Orders

Fake Friend or Family Messages

Young Seniors 50–64

SEG-03

Primary exposure

Social media impersonation of friends/family via WhatsApp/Facebook

Recommended action

Verify unusual money requests from contacts through a separate channel (a call, not a reply in the same chat) before transferring.

How to check: Call the person directly. Do not reply inside the same chat, since that message may be from the scammer, not your contact.

WhatsApp · Facebook MessengerMethod: Hijacked Accounts

Workplace Scams

Businesses / employers

SEG-04

Primary exposure

Job scams and business email compromise

Recommended action

See the Quarterly Scam-Type Risk Report’s job-scam section for more detail.

Quarterly Scam-Type Risk Report
Fake emails · Fake job offersRelated topic

Recommendations are Scam.SG editorial guidance derived from the patterns above and are not government or regulatory advisories.

Segment 7: Household Safeguards

Actionable protocol: “If in doubt”

Household Safeguards Checklist & Verification Protocol

Immediate verification rules and active defenses for residents, caregivers, and families.

Household Readiness Score: 0 of 4 Active Safeguards Enabled

Call the ScamShield Helpline at 1799

24/7 Toll-Free

Free, 24/7, most calls are just people checking if something is a scam.

Call 1799Operators Active

Download the ScamShield app

Instant Shield

It now automatically flags known scam numbers and messages.

iOS & AndroidAuto-Filter

Never act without independent verification

Mandatory Rule

Never act on a request from someone claiming to be a government official, bank, or relative without verifying independently first.

Independent Channel Check

Family and trusted contact check-in

Household Shield

Check with a family member or trusted contact before making any transfer you weren’t expecting to make.

Two-Person Check on Transfers
When in doubt: Pause, Dial 1799, and activate Money Lock or CPF Safety Switch.SPF Standard
Singapore’s overall scam problem is easing: total cases fell 14.4% and losses fell 17.9% in H1 2026. The elderly are the exception, their average loss kept climbing while every other trend line fell. If you or someone you know is 65+, the SPF’s ScamShield Helpline (1799, free, 24/7) and Money Lock or CPF Withdrawal Lock are the fastest ways to limit damage if something looks wrong.

Source: SPF Mid-Year Scam and Cybercrime Brief 2026, paras. 1, 6, 22-23

Segment 8: Methodology & Sources

Data period, sources & scope

Data Period

H1 2026: 1 January 2026 – 30 June 2026
H1 2025: 1 January 2025 – 30 June 2025

Primary Sources

SPF Mid-Year Scam and Cybercrime Brief 2026 (26 August 2026) for all H1 2026 figures and the Annex C age-by-scam-type-by-channel crosstab; SPF Mid-Year Scam and Cybercrime Brief 2025 (30 August 2025) for H1 2025 age-band shares, per-band average losses, and the Annex D crosstab used for year-on-year comparison. Both briefs are published by the Singapore Police Force.

Data Reconciliation

Two figures could not be reconciled between the two briefs and are flagged rather than resolved silently. The H1 2026 brief cites the H1 2025 median loss as S$1,682 for its own year-on-year comparison, while the original H1 2025 release reported S$1,500 for that same half-year; this note uses S$1,500, the primary-source figure. Likewise, the H1 2026 brief cites the H1 2025 elderly average loss as S$35,374, versus S$33,672 in the original H1 2025 release; this note uses S$33,672. Both discrepancies likely reflect data revisions between initial release and the following year’s restatement.

Terminology

  • H1: First half of the calendar year (1 January – 30 June).
  • Youths (0–19) / Young Adults (20–29) / Adults (30–49) / Young Seniors (50–64) / Elderly (65+): SPF’s five age-band terms used throughout this note.
  • Government officials impersonation: A scam type in which a fraudster poses as a bank, telco, or financial-institution representative, then hands the victim to a second scammer posing as a government officer (e.g. MAS, MinLaw, SPF, or foreign law enforcement) to pressure transfers or the handover of cash and valuables.
  • E-commerce scam: Fraud arising from online marketplace or pre-order transactions (e.g. via Carousell or Telegram) where goods paid for are not delivered.
  • Social media impersonation: A scammer impersonates a victim’s contact (friend or family member) on a social platform (e.g. WhatsApp, Facebook) to solicit money transfers under false pretences.

Exclusions

  • This note does not incorporate Scam.SG’s own community report volume or TrustScore data: no victim age field exists in Scam.SG’s scam-report or user records, so this edition relies entirely on published third-party statistics. See the Quarterly Scam-Type Risk Report for analysis grounded in Scam.SG’s own platform data.
  • Age-band definitions follow SPF’s own segmentation (Youths, Young Adults, Adults, Young Seniors, Elderly) as published in each brief.
Disclaimer:
This research note is produced independently by Scam.SG, operated by OnScam (SG) Pte. Ltd., an appointed agent of Data Bureau (Singapore). It synthesises publicly available statistics from the Singapore Police Force and SingStat, and does not constitute legal advice or a regulatory determination. Figures are attributed to their original sources throughout; where two sources disagreed, Methodology states which figure this note used and why.
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